Tools of social marketing

Feedly has emerged as one of the best content curation platforms on the web. Some of their top competitors are Flipboard, BuzzSumo, and Pocket. Feedly can be used to organize sources that are relevant to your brand and want to share with your audience. Additionally, Feedly uses AI to read your feeds and prioritize topics, events, and trends that matter to you.

MobileMonkey is an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, Instagram, and other popular messaging apps, all from one platform.

Additionally, just like mass email marketing, MobileMonkey has an automated method of sending mass messages to your audience. Additionally, you can use MobileMonkey to chat blast your Instagram followers. MobileMonkey is a great way to grow your contact list and generate leads on social media.

And one of its best features, autoresponders , can turn consumers that comment on your social posts into leads. The platform is fully integrated with a Facebook Comment Guard feature that allows you to automatically add contacts to your Messenger contact list each time someone comments on your post. All you need to do is to install the comment guard on your Facebook post.

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New Instagram chat automation tools. Get Access. Save my Free Seat! Leave a Comment Cancel Reply Your email address will not be published. Ready to See MobileMonkey in Action? Please enable JavaScript in your browser to complete this form. What's your interest in MobileMonkey? How many SMS contacts phone numbers do you have? Facebook Ads. White Label Solutions. Every marketer lives and breathes social media these days.

Because, quite frankly, these platforms have placed leads on our fingertips. However, social media marketing is a complex process in itself. Every step that a brand makes must be meticulously planned. And putting these many social media marketing techniques into action on a large scale necessitates a lot of time, effort, and resources.

As a result, social media teams and agencies are turning to smarter solutions and adopting the best social media marketing tools to automate tedious tasks. We have segregated them under specific marketing activities for easy reference, so you know what to use when.

SocialPilot allows you to effortlessly automate your social media posts on various platforms, all in one place. SocialPilot assists you in creating, planning, scheduling, and publishing your posts using advanced features. It saves you time and utilizes resources efficiently in a limited marketing budget. It also offers White Label solution to personalize reports for every client.

Buffer is a social media scheduling platform that helps you manage major social accounts. While its community of happy customers appreciates its good user interface, agencies and small teams might find it expensive in the long run. You will need a separate subscription to enjoy all Buffer features such as Buffer Reply and Buffer Analyze, which are usually offered without any extra charges by its alternatives. SocialPilot is a super-cost effective alternative to Buffer. Check out its detailed comparison from here.

It has some unique features like finding hashtags, monitoring trends, and sharing evergreen content that can save your team a lot of time and effort. You can even connect with multiple community members and boost your reach.

Planable features are tailored for small social media teams. You can bring all your communication from email threads to this platform by leveraging features like tagging and content feedback in real-time. It also offers localized workspaces with amazing team collaboration services. You can even access most edit history and restore older versions.

Loomly started as a simple social media calendar that focused on content discovery, organization, and management.

It also gives you post ideas for upcoming holidays, latest trends, and best practices. ShareIt is a free content curation and discovery tool that helps you find the right content and share it seamlessly on your social media. You can filter this list to see the most recent content. Bonus: ShareIt also helps you check for the content shared by your favorite influencers on their social media.

Just enter their Twitter handle and hit search to find these content pieces. If you read multiple publications, keep track of trending conversations on social media, and various blogs, or explore new videos on YouTube to keep up with the ongoing industry talk, Feedly is the app for you!

Feedly organizes all your favorite web content to one platform , so you and your team save time. Its most popular features are shared feeds, third-party integrations like Zapier , and multi-language content support. Buzzsumo provides you with advanced options to filter curated lists, discover influencers, monitor social content, and analyze content trends on various social platforms. Buzzsumo also helps you discover the most popular questions posted on forums like Amazon, Reddit, Quora, etc.

If you need powerful content discovery, curation, and insight features, Buzzsumo is your best bet. You set Quuu to automatically share relevant content to your social accounts at specified intervals. Quuu does not have a scheduling platform of its own, so it integrates with Buffer and HubSpot to publish content. The tool has over categories wherein you find content suggestions that are the most relevant to your niche. If you use Quuu Promote, your content will be suggested to other Quuu users following the same niche so they might share your content to their social network.

It also lets you receive content suggestions from your team members. Curata enables you to make changes to the content before you share or publish it. It also provides you with SEO and image suggestions. In its most general sense, Social Marketing is a new way of thinking about some very old human endeavours.

As long as there have been social systems, there have been attempts to inform, persuade, influence, motivate, to gain acceptance for new adherents to certain sets of ideas, to promote causes and to win over particular groups, to reinforce behaviour or to change it -- whether by favour, argument or force.

Social Marketing has deep roots in religion, in politics, in education, and even, to a degree, in military strategy.

It also has intellectual roots in disciplines such as psychology, sociology, political science, communication theory and anthropology. Its practical roots stem from disciplines such as advertising, public relations and market research, as well as to the work and experience of social activists, advocacy groups and community organizers.

As Phil Kotler points out in his book Social Marketing - Strategies for Changing Public Behaviour, campaigns for social change are not a new phenomenon. They have been waged from time immemorial. In Ancient Greece and Rome, campaigns were launched to free slaves.

In England during the Industrial Revolution, campaigns were mounted to abolish debtor prisons, grant voting rights to women, and to do away with child labour. Notable social reform campaigns in nineteenth-century America included the abolition, temperance, prohibition and suffragette movements, as well as a consumer movement to have governments regulate the quality of foods and drugs.

In recent times, campaigns have been launched in areas such as health promotion e. Social Marketing combines the best elements of the traditional approaches to social change in an integrated planning and action framework, and utilizes advances in communication technology and marketing skills. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours.

By doing so, it helps to create a climate conducive to social and behavioral change. Situational analysis is the process of determining the real "market opportunities" for influencing change. The Planning Guide Getting Informed section outlines the primary information required to conduct such an analysis, and can be used to summarize your key findings. When you choose to print your plan, this information will be consolidated into the situational analysis section of the plan.